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Altered Ego Design Ltd: Privacy Statement


Case Study - Peru Treks

This website was created in 2004 and was performing well initially. However, as Google changed the ranking rules, it had slipped away and needed attention. After we worked our magic, these were the tangible results from the website planning and reinvestment.


23 November 2006
I've seen it LIVE and it's fantastic! Thank you sooooo much. Once again, you've captured exactly what I was thinking. Now, let's just hope we get some more business. - Take care, Anne


29 November 2006
Two new enquiries from our website on my web last night !! That is great - let's hope it continues. - Anne


10 December 2006
You'll be excited to know that we had 3 new inquiries on our web in 2 days, one is from a group from the UK RAF air force - 12 clients !!! - See you, Anne.


12 December 2007

Just wanted to let you know that the changes you made to the web seem to be having some effect and people are obviously interested.

Am receiving about 5 new inquiries a week at the moment, which is pretty good, since there are literally hundreds of agencies in either Peru or overseas offering treks to Huaraz.

So thanks for your continued enthusiasm and ideas!! - Anne


30 May 2008

Yes please do that upgrade for us, it is going nuts. We can't keep up with all the work!!
- Anne


Anne Thompson - Peru Treks Peruvian Andes Adventures Ltd

As an ethical company, Altered Ego Design Ltd totally respects your individual right to personal privacy. We will collect and use information through our web site only in the ways disclosed in this statement.  This statement applies solely to information collected at Altered Ego Design Ltd ’s Web site.

Part I.  Information Collection

Altered Ego Design Ltd collects information through our web site at several points.  We collect the following information about primary visitors:

  • names
  • company names
  • email addresses
  • contact details if given

We may also collect

  • names
  • company names
  • email addresses
  • contact details if given which our clients may divulge about other possible customers, (such as referrals).

To enable us to monitor our website's performance, we collect the following general data that is not personally identifiable information available from our website statistics

  • browser visits
  • time duration
  • pages visited
  • keywords used
  • country of origin

With the exception of our country of origin from the non personally identifiable data, we do not collect any other demographic data.

Altered Ego Design Ltd has never and will not actively market to children, and we never knowingly ask a child under 18 to divulge personal information.

We collect this information through our website statistics and from time to time our customer surveys that we undertake personally.  The information collected during our customer surveys is used to improve our services to you and plan and anticipate your future needs.  The information is collected voluntarily and personally by us.

To receive our products and services, company and financial information such as credit checks are mandatory because like normal businesses, we have to safeguard our other customers and ensure we stay in business!  Other information we request is optional. 

We may from time to time place a "cookie" or trail indicator in the browser files of your computer. A cookie is a small text file that our Web server places on a user’s computer hard drive to be a unique identifier. Cookies enable people to track usage patterns and deliver customized content to users. The "cookie" does not contain any personal information. It will enable us to:

  • Relate your use of the site to information that you have specifically provided to us, such as a member password for any services we may provide via our website; or
  • Allow your computer's browser to track searches you have performed on the site.

Altered Ego Design Ltd will not disclose for profit or reward any personal information you have provided to us, to a third party except where:

  • You have provided your consent to do so;
  • Where it is reasonable to do so in the course of providing any of our products or services to you; or
  • When the law from time to time compels us to make such disclosure.

Part II.  Information Usage

The information collected by Altered Ego Design Ltd will be used for planning and anticipating your future needs for our design services.  Users who provide information and become our customers will receive our ezine (which can be opted out of at any time).  Out of respect for the privacy of our customers, and in accordance with the New Zealand Electronic Messages Act 2007 we present the option to not receive these types of communications.

The information we collect may be used to create customer profiles based on browsing or purchasing history.  We may supplement information collected at our Web site with data from other sources (such as credit history to authorise purchases).

We may share data with the following third parties: (including credit check companies).  These third parties will use the information to give us your credit history.  Users may opt out to have their information shared with third parties if they do not wish to have a credit account with Altered Ego Design Ltd.

  1. We offer links to other Web sites.  Please note: When you click on links to other Web sites, we encourage you to read their privacy policies.  Their standards may differ from ours. As content changes rapidly, we do not endorse any websites that are linked to our site.

Our web site offers chats, forums and/or message boards.

If our policy on information collection or uses changes, will advise you by email and post the new policy on our website.

Part III.  Access to Information

Altered Ego Design Ltd maintains the accuracy of our information by regularly updating our records. 

Under the Privacy Act 1993 you are entitled to request access to all information held about you and your company and to and contact us about inaccuracies you may find.

You may contact us by email, telephone or post to request this information. Users may delete their information from our database by requesting this in writing and we will endeavour to respond to this request within 30 days.

Part IV. Problem Resolution

If problems arise, users may contact Altered Ego Design Ltd by telephone, email or post.  We are committed to resolving disputes within 90 days but in most cases this will be within 30 days.

Part V. Data Storage and Security
Altered Ego Design Ltd protects user information with the following security measures: password protection, firewalls, data encryption to protect your consumer privacy.

In addition, you will note that we have an Internet Content Rating Association (ICRA) logo on our site. This self monitoring is used to responsibly rate content on the net. We are taking a lead in working to develop a safer internet for everyone.

Remember, we are collecting this information to help you and if you are concerned about it in any way, please talk to us - we are here to help you!